1. They are made in Canada, come in cute colors, and have snaps - a plus as far as I'm concerned.
2. They are not that trim. At least not if you use their inserts. Compared to the other diapers we've tried, they are comparable to the Happy Heinys, bulkier than the Bum Genious, 3.0, and much bulkier than the G Diapers. If you use a Fuzzi Bunz hemp insert, they are pretty trim.
3. It is a little harder for me to tell when my daughter's diapers are wet. With the other pocket diapers, I just stick my hand in the pocket (which is in the very back) to see if the insert is wet. The Apple Cheeks opens in the middle of the diaper, so it makes it more difficult to do a quick-check. Per my friend Amrita's advise, I do the smell test to see if there's pee.
4. The fit is great. I attribute this to the two-size system they have. One size pocket diapers are extremely bulky on the little ones, and the elastic at the leg holes isn't ideal once the babies are bigger.
5. They are a bit more expensive, and also do not come with free inserts.
Overall rating B+/A-